Since we at Stridec are firm believers of email marketing, we strongly suggest that you start there. As long as you know how to type on a computer or smartphone, you can do email marketing. It’s immediate and it’s free, at least until you decide to scale it up.
It can be as simple as emailing your existing customers to ask for referrals. Or you could offer something of value to your target audience free and drop that in a cold email straight to them. Nothing opens folded arms and closed doors faster than a freebie.
If you find writing emails to pitch for business relatively easy, chances are you are good at creating content, so the next thing you may want to get into is content marketing, building up a reservoir of valuable information that can be shared freely and widely on your own website, as well as top content platforms like Youtube and LinkedIn.
You’ll be amazed at the traction that these channels can get you, if what you are putting out there in the world truly helps people. These content help builds up your search visibility as well, so in essence you are hitting multiple goals with just one action. Talk about being economical.
Once you are comfortable with the above, you can start venturing out to more advanced stuff. Don’t worry about not knowing what to do, just go to google.com or youtube.com and ask away. “Ask and you shall receive” has never been more true than on the internet.
If you prefer engaging a professional to help, we at Stridec offer a few assistance options that you can consider, from coaching, consultation, to campaign runs and full-on managed service. Just drop us a note and let’s see what we can do together.