Ecommerce Marketing

Weaponise your online presence with effective ecommerce actions and dominate your market.

What is ecommerce marketing?

Ecommerce marketing is the range of activities that you carry out to drive awareness and traffic to your ecommerce website, with the specific intention of converting those interest into conversions, visitors into customers.

Ecommerce marketing differs from the broader digital marketing due to the narrower focus of the intent. While digital marketing can be utilised for brand outreach as well, ecommerce marketing tend to drive a more specific objective, namely to convert visitors into customers and achieve higher sales conversions.

Why is ecommerce marketing important for my business

If you running an online business, there is no question that you should be engaged in some form of ecommerce marketing, if you’re not already doing so. Otherwise, it’s just a matter of when your customers will start being pulled to your competitors who are more aggressive at drawing their attention.

If you are operating a retail business, understand that almost everyone searches for products and services on the internet nowadays before buying. We strongly recommend that you develop ecommerce capabilities for your business right away, so that you can engage your customers on the space where they are already actively looking for solution.

Even if you are feeling comfortable about just operating within the offline retail space, understanding the principles and strategic approaches of ecommerce marketing can help to drive customers to your physical store.

We now live in a world where information is readily and freely available, with our attention constantly being asked of from various media and channels. This means that there is a lot of noise out there in the market and if your business is not always finding ways to get noticed by your target audience and stand out from the ocean of distraction that is in front of them, your brand will be forgotten quickly.

And if nobody remembers you, nobody is going to buy from you.

So, if your business wants to survive in today’s ultra-competitive climate, you need to be pushing your marketing efforts, and ecommerce marketing is one of the most effective ways to do it.

How to start ecommerce marketing for my business

1. Build an ecommerce website

This is stating the obvious, but the first thing you need to do is get an ecommerce website set up at the earliest. An ecommerce site is the foundation and focal point of all your ecommerce marketing efforts moving forward, so start there.

Need help with setting up an ecommerce site? Contact us.

If you already have a rather large and full-developed website, doing a full revamp into an ecommerce site may not be suitable for you. Instead, consider adding an online shopping module to your site.

This could be as simple as subscribing to Shopify for a basic ecommerce setup, then creating a sub-domain name such as “shop.yourcompany.com” and point it to your Shopify store.

2. Start sending emails

If you have an existing pool of customers, that’s a good place to start your email marketing. It’s much easier to get people who has already bought from you to open your emails and act upon them than total strangers. Sending out emails to your existing customer base to upsell some products or services can generate some serious revenue that you didn’t know existed.

You could - and should - ask your customers to forward your emails to friends and loved ones whom they think may buy from you. You can incentivise them by creating a referral programme that rewards your customers for every referral that they send to your new ecommerce site.

To make sure that you are sending out emails efficiently and effectively, sign up for an email marketing system such as MailChimp, which comes with a free account that you can sign up for. There are templates specifically designed for email marketing in MailChimp that can help you get started easily.

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3. Run some ads

Of course, just relying on your existing customer pool is not enough. After all, the whole point of why you’re considering doing ecommerce marketing is to get new customers and create more revenue, right?

Email marketing is the most effective tool in your marketing arsenal, consistently delivering the best ROI when compared with other methods. However, email marketing is a game of numbers - and subscribers in your mailing list will drop off over time - so you need to have a system in place to always reach out to your market audience and generate new mailing list signups, which you can then follow up with your offer emails.

The best way to do it is by running some ads, either on Google or social media (e.g. Facebook, Instagram, or including LinkedIn, depending on your target crowd).

With Google Ads, we recommend that you create a “Godfather Offer” (a.k.a. “an offer that they can’t refuse”) and run ads on it.

Because the buying intent is usually higher on Google search, a strong offer that captures the imagination of the target audience can drive a good chunk of customers to your ecommerce site and generate some serious sales.

Because the buying intent is usually higher on Google search, a strong offer that captures the imagination of the target audience can drive a good chunk of customers to your ecommerce site and generate some serious sales.

So rather than pushing a product ad right off the bat, it is far more effective at the end of the day in terms of conversions if you start with a shoutout on a sample product offer (something like a giveaway, but with conditions, e.g. “Free, pay only for shipping/delivery”), or simply free spending credits upon signing up the mailing list on your website.

Learn how we generate 84K in sales in 10 days using ONE facebook ad campaign

Where can I learn more on ecommerce marketing?

For a start, sign up for our mailing list and receive weekly doses of simple, practical and actionable ecommerce marketing tips and tricks that we’ve put into practice ourselves that have worked for our clients and many others.

If you prefer customised assistance with your business, drop us a note and we’ll get back to you within 1 working day.

Sounds good? Let’s get to work then and rock success!