How to get started with email marketing
If you have ever emailed out a quote or proposal to a customer, you’ve already been engaged in email marketing. The beauty of email marketing is that you can start immediately, even right after finish reading this sentence!
Just log into your favourite email program, compose an email on your latest product or service offering, and then send out to your most recent customers one by one. You can also suggest that they share with friends, colleagues or people they know who may need your offer.
After a few rounds of doing this, you’ll feel like a natural.
If you are sending out emails to more than 100 customers on average, it’s probably a good idea to use a system to send out the emails. We highly recommend that you start with MailChimp, which has a free version that you can sign up.
There are a ton of tutorials on Youtube that show some of ways that you can go about more involved forms of email marketing. These will be helpful resources that aid you along the way.
Of course, if you prefer to have someone break it down to you with strategies and recommendations that are customised to your business, you can book a consultation session with us and let us look into it for you.
Likewise, if you are inclined to let a professional outfit handle this, you can take up our managed email marketing service so that everything - from planning to setup to implementation - is all taken care for you.
Whichever option you are inclined to, we recommend that you pick one and just start working it. You’ll be pleasantly surprised at how fast results start coming in.