Turning on the Facebook ad magic
The new Gin Thye website was ready just in time for the Mid-Autumn Festival, when it has become customary to buy mooncakes for family, loved ones and friends, even business associates and acquaintances.
This was also the time of the year when all the major mooncake brands pull out all the stops to grab more of the market and cash in on the heightened purchasing sentiments of the market.
Given that this is Gin Thye’s first foray into direct online sale of their mooncakes and facing off bigger, more experienced competitors who have been doing this for the last few years, a moment of magic was needed to help Gin Thye punched through the crowded space.
We decided to take Gin Thye’s signature mooncake product and create a singular offer on it, believing that it is better to focus all the advertising firepower on a strong product than to spread across a range of products which would dilute effectiveness.
With the ad creative and copy done, and target audience defined, it was time to unleash the product ad onto Facebook.
We ran Gin Thye's ad on Facebook for 10 days and in the process achieved the following:
- Over 500,000 impressions
- More than 281,000 people reached
- Almost 19,000 post engagements
- 1,600 new customers just from online sales
- SGD 84,000 in revenue just from online sales
When the campaign concluded, we had helped Gin Thye achieve a 9.3x ROI (return on investment) and 22x ROAS (return on advertising spend).
The client had put his faith in us to deliver and we did not disappoint.