What We Did
Due to Skywatches’ existing presence on the major online marketplaces, it commands a significant volume of traffic that will be redirected over to its own branded e-commerce site. As such, server stability and speed optimisation are extremely critical to the success of the site’s operations.
In addition, such trades usually see a high proportion of hacking and fraudulent transaction attempts, which requires customised detection and prevention approaches outside the normal site hosting environment.
Taking all the above considerations into account, we chose to develop Skywatches’ e-commerce site on the Magento platform, and enhanced it with a slew of code tweaks and customised fortifications to maximise its performance capability.
The site structure was also largely rewritten to incorporate advanced search engine optimisation (SEO) techniques that ensure top search ranking results for watch related keywords across all major markets, particularly North America and Europe.
A tailor-made server environment was also set up on Amazon Web Services to provide the robust foundation needed to support the site’s traffic volume, especially during festive season spikes.
The Skywatches e-commerce site welcomes an average of 300,000 visits per month, is ranked on the first page of Google for all major watch related keywords, and generates 7-digit sales revenue annually
With the success of the e-commerce site, it is now the cornerstone of Skywatches’ overall e-commerce strategy and growth plans moving forward.